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Research papers

Making molehills out of mountains: How major U.S. agencies are dealing with data overload

A survey of media departments in major U.S. advertising agencies examined the issue of data access, a topic that is becoming increasingly important as more and more data are made available. Issues considered included what users currently know about...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Helen Katz
June 15, 1990
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Citation

Katz, H. (1990a, June 15). Making molehills out of mountains: How major U.S. agencies are dealing with data overload . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/making-molehills-out-of-mountains-how-major-u-s-agencies-are-dealing-with-data-overload-


Research papers

Trend-analyse and early warning systems for marketing management

Marketing Managers all over the world are overloaded with an abundance of information data. This information "overkill" has its source not only in the computer department of an enterprise. A very large part of it is produced and distributed by...

Catalogue: Seminar 1980: Information Systems In Action
Author: Ernest W. Hanhart
June 15, 1980
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Citation

Hanhart, E. W. (1980a, June 15). Trend-analyse and early warning systems for marketing management. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/trend-analyse-and-early-warning-systems-for-marketing-management